Data Deletion

Data Deletion Policy

Effective Date: 1 November 2025
Last Updated: 13 August 2026

This Data Deletion Policy explains how FRL Limited, operating Socialscale.ai, Likedby.com, and related services (“Socialscale”, “Likedby”, “we”, “our”, or “us”), processes requests to delete personal information and accounts.

This policy should be read together with our Privacy Policy and Terms of Service.

1. Overview

We respect your privacy and are committed to honoring valid requests to delete personal information in accordance with applicable data protection laws.

Depending on the nature of your relationship with us, we may act as either:

  • Data Controller, where we determine how and why your personal information is processed (for example, your Socialscale or Likedby account); or

  • Data Processor, where we process personal information on behalf of a merchant or customer using our Services.

2. Requesting Data Deletion

You may request deletion of your personal information or account at any time by contacting:

privacy@socialscale.ai

Please use the subject line:

Data Deletion Request

To help us process your request, include:

  • Your full name

  • The email address associated with your account

  • Your company name (if applicable)

  • A brief description of your request

3. Identity Verification

To protect your privacy and prevent unauthorized deletion requests, we may request additional information to verify your identity before processing your request.

If we cannot reasonably verify your identity, we may be unable to fulfill the request.

4. What We Delete

Subject to applicable law and the exceptions described below, we will delete or anonymize personal information associated with your account, including, where applicable:

  • Account information

  • Profile information

  • Contact details

  • Uploaded files and media

  • Campaign data

  • Creator profile information

  • AI conversations and prompts

  • Storefront information

  • Analytics associated with your account

  • Marketing preferences

  • Connected integrations and access tokens

Certain aggregated or anonymized information that can no longer identify you may be retained.

5. Merchant Customer Data

Where Socialscale processes customer data on behalf of a merchant (for example, through Shopify or other connected commerce platforms):

  • The merchant is generally the data controller.

  • Socialscale acts as the data processor.

  • Requests relating to that data may be forwarded to the relevant merchant for review and approval.

  • We will assist merchants in fulfilling valid deletion requests where required.

Where supported by integrated platforms, we also process mandatory privacy webhooks, including customer redaction and shop data deletion requests.

6. Legal Retention Requirements

Certain information may be retained after a deletion request where required or permitted by law, including for:

  • Compliance with legal obligations

  • Tax and accounting records

  • Fraud prevention

  • Security investigations

  • Enforcement of agreements

  • Resolution of disputes

  • Protection of our legal rights

Such information will only be retained for as long as necessary under applicable law.

7. Timing

Once your identity has been verified, we aim to process deletion requests within 30 days, or within the timeframe required by applicable law.

Complex requests or requests involving third-party systems may require additional time. If so, we will notify you where required.

8. Effect of Account Deletion

Deleting your account may result in the permanent loss of access to:

  • Your account

  • Campaigns

  • Creator relationships

  • Storefronts

  • AI history

  • Uploaded content

  • Reports

  • Saved settings

  • Other account-related information

Deleted accounts generally cannot be restored.

9. Third-Party Services

If your information has been shared with third-party providers solely to operate the Services (such as cloud hosting, payment processors, analytics providers, or AI providers), we will request deletion where appropriate and in accordance with our agreements with those providers.

Information retained by third parties under their own legal obligations or independent data controller responsibilities is governed by their respective privacy policies.

10. Contact

If you have questions about this Data Deletion Policy or wish to submit a deletion request, please contact:

FRL Limited
2A, 17/F, Glenealy Tower
No. 1 Glenealy
Central
Hong Kong

Email: privacy@socialscale.ai