CUSTOMER STORY
How Blinkit turned creator content into a scalable growth engine.
Mao Mao used SocialScale to manage creator collaborations, organize campaign content, and turn high-performing assets into more paid and organic creative.
3.2× ROAS
Top-performing creator content scaled across multiple paid social.
42% faster production
Reduced the time from campaign brief to approved creative.
2.8× more content
More usable creator and campaign assets produced every month.
About Mao Mao
Mao Mao is an Asian grocery brand making it easier for customers to discover and shop authentic products through a modern digital experience.
Industry
E-commerce & Retail
Using SocialScale for
Content Management
Creator Collaborations
AI Creative
Paid Performance
Social Commerce
1. The challenge
Growing creator activity without growing operational complexity
As Mao Mao expanded its creator and social campaigns, managing briefs, submissions, approvals, content files, and performance across separate tools became increasingly difficult.
The team needed a faster way to coordinate creators, keep content organised, and understand which assets were actually contributing to growth.
SocialScale gave Mao Mao one connected system for managing the complete workflow—from creator collaboration to paid performance.
2. One workflow for every creator
Bringing campaigns, creators, and content into one place
Instead of managing collaborations through spreadsheets, messages, and scattered folders, Mao Mao moved campaign operations into SocialScale.
The team could create campaign briefs, assign deliverables, track submissions, review content, request changes, and approve final assets from one workspace.
This gave both the internal team and creators a clearer process while significantly reducing manual coordination.
“SocialScale gave us one place to manage the moving parts behind creator marketing. We can move from campaign idea to approved content much faster.”
Mao Mao Growth Team
3. Turning creator content into performance creative
More variations from the content already working
Once creator content entered SocialScale, Mao Mao could quickly identify the strongest assets and reuse them across organic and paid campaigns.
Winning concepts could be turned into additional creative variations using AI, helping the team test new hooks, formats, and product angles without starting every campaign from scratch.
This allowed Mao Mao to maintain a much larger creative pipeline while keeping production efficient.
4. Connecting content to revenue
Knowing what to scale—and what to stop
SocialScale connected creator content with campaign and advertising performance, giving Mao Mao a clearer view of which creators, products, and creative concepts were producing results.
Instead of evaluating content only through likes or views, the team could use signals such as clicks, revenue, and ROAS to decide what deserved more budget.
The result
3.2× ROAS on top-performing creator-led campaigns
42% faster campaign production
2.8× more reusable creative produced each month
Faster identification of high-performing creators and assets
Less manual reporting across social and advertising platforms
5. A social-commerce workflow built to scale
With creators, content, products, advertising, and performance connected inside SocialScale, Mao Mao can continuously create, test, learn, and scale without adding more operational complexity.
What started as a simpler way to manage creator campaigns became a connected system for turning social content into measurable growth.
6. FAQs
What does the AI Ads Maker do?
It turns product information, creative briefs, references, and existing content into new AI-generated video ads and creative variations.
What does the AI Ads Maker do?
It turns product information, creative briefs, references, and existing content into new AI-generated video ads and creative variations.
What does the AI Ads Maker do?
It turns product information, creative briefs, references, and existing content into new AI-generated video ads and creative variations.
What does the AI Ads Maker do?
It turns product information, creative briefs, references, and existing content into new AI-generated video ads and creative variations.
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