The future of shopping is social.
Driven by people, not just brands.

The future of shopping is social.
Driven by people, not just brands.

A person wearing glasses and a dark sweater sits at a desk, smiling and giving a thumbs up, with a laptop open in front of them, and a framed abstract painting hanging on the wall behind.

Co-Founder & CEO

Fabian Ouwehand

$500+ billion

industry, and growing with 27% CAGR.

$500+ billion

industry, and growing with 27% CAGR.

$500+ billion

industry, and growing with 27% CAGR.

We've been helping leading brands with social commerce since 2016.

We're building the
social commerce infrastructure.

We started Socialscale because shopping today feels broken — it’s driven by ads and endless product lists, not by people.

Socialscale flips that. We believe the best way to discover products is through people’s lifestyles — their routines, setups, and inspirations.

That’s why anyone can turn their lifestyle into a shoppable experience and share it across TikTok, Instagram, YouTube, Pinterest, and beyond.

Socialscale is where shopping grows through culture and community, not just ads — and where people, not products, are the new storefronts.

The story so far. Key moments in our ongoing mission to change the way people shop.

March 2024

Socialscale was founded.

June 2024

Beta launched to hundreds of creators.

July 2024

Onboarded leading brands in Europe.

November 2024

Launched Socialscale CRM

April 2025

Launched creator platform Likedby officially.

August 2025

Launched Creator Collaborations.

December 2025

Launch Creator Platform.

Future

More goodness