
Co-Founder & CEO
Fabian Ouwehand
We've been helping leading brands with social commerce since 2016.
We're building the
social commerce infrastructure.
We started Socialscale because shopping today feels broken — it’s driven by ads and endless product lists, not by people.
Socialscale flips that. We believe the best way to discover products is through people’s lifestyles — their routines, setups, and inspirations.
That’s why anyone can turn their lifestyle into a shoppable experience and share it across TikTok, Instagram, YouTube, Pinterest, and beyond.
Socialscale is where shopping grows through culture and community, not just ads — and where people, not products, are the new storefronts.
The story so far. Key moments in our ongoing mission to change the way people shop.
March 2024
Socialscale was founded.
June 2024
Beta launched to hundreds of creators.
July 2024
Onboarded leading brands in Europe.
November 2024
Launched Socialscale CRM
April 2025
Launched creator platform Likedby officially.
August 2025
Launched Creator Collaborations.
December 2025
Launch Creator Platform.
Future
More goodness
