Privacy Policy
Effective Date: 1 November 2025 · Last Updated: 13 August 2026
This Privacy Policy explains how FRL Limited, doing business as Socialscale ("Socialscale", "FRL", "we", "our", or "us"), collects, uses, stores, and protects personal information when you use our websites, applications, and services (collectively, the "Services").
By using the Services, you acknowledge that you have read and understood this Privacy Policy.
1. Who We Are
Socialscale is operated by:
FRL Limited 2A, 17/F, Glenealy Tower No. 1 Glenealy Central, Hong Kong
For privacy-related questions, contact: privacy@socialscale.ai
2. Information We Collect
Information You Provide
We may collect information you voluntarily provide, including:
Name
Email address
Phone number
Company name
Job title
Billing information
Account credentials
Campaign information
Creator profile information
Messages, comments, and communications submitted through the Services
Information Collected Automatically
When you use the Services, we may automatically collect:
IP address
Device information
Browser information
Operating system
Usage activity
Log data
Cookies and similar technologies
Information from Third Parties
We may receive information from third-party services connected to your account, including:
Social media platforms
E-commerce platforms (such as Shopify — see Section 5)
Advertising platforms
Payment providers
Analytics providers
The information received depends on the permissions granted by you and the settings of the relevant third-party service.
3. How We Use Information
We may use personal information to:
Provide and operate the Services
Create and manage accounts
Process payments
Manage creator collaborations and campaigns
Operate affiliate and storefront features
Provide customer support
Improve and develop the Services
Generate analytics and reporting
Communicate with users
Detect fraud, abuse, or security incidents
Comply with legal obligations
4. AI and Automated Processing
Socialscale may use artificial intelligence and automated systems to analyze content, creators, products, campaign performance, and other platform activities.
Information submitted to the Services may be processed by AI models and technology providers to generate recommendations, insights, content analysis, or other platform features.
Users remain responsible for reviewing AI-generated outputs before relying on or publishing them.
5. E-Commerce Platform Integrations and Merchant Customer Data
Socialscale offers integrations with e-commerce platforms, including the Socialscale app for Shopify. When a merchant ("Merchant") connects their store to the Services, we access and process certain store data on the Merchant's behalf and at the Merchant's direction. For this data, the Merchant is the data controller and Socialscale acts as a data processor / service provider.
Information we collect through connected stores
With the Merchant's authorization, we may collect:
Store and catalog data: store name and domain, product listings, images, pricing, and inventory information
Order and sales data: orders, order totals, refunds and returns, and product-level sales performance, used to attribute sales to creators and content
Customer data: customer names, email addresses, country, order count, and spend history ("Merchant Customer Data")
Storefront event data: interactions with creator storefronts and content collected through our tracking pixel, subject to the consent controls described below
How we use Merchant Customer Data
We use this information solely to provide the Services to the Merchant. Specifically, we may:
Import and display the Merchant's customers within the Merchant's Socialscale workspace, including their order and spend history
Enrich customer records by matching them against publicly available social media profile information (such as follower counts and public handles), so the Merchant can identify customers who may be a good fit for its creator and ambassador programs
Enable the Merchant to invite selected customers to join its creator programs
Attribute sales and conversions to creators, content, and storefronts, and report performance to the Merchant
We do not sell Merchant Customer Data, use it to train AI models, use it for our own advertising or marketing, contact a Merchant's customers for our own purposes, or share it with other merchants or third parties except for the service providers described in Section 6 (Sharing of Information).
Consent and opt-outs
Merchants are responsible for ensuring they have an appropriate legal basis to share customer data with Socialscale. We honor customer consent and opt-out signals passed to us by the connected platform, including consent states collected through Shopify's customer privacy settings, and our storefront pixel respects applicable consent requirements before collecting event data.
Deletion and platform privacy requests
We comply with the data subject request mechanisms of the platforms we integrate with. For Shopify, we support Shopify's mandatory privacy webhooks:
When we receive a customer data request, we provide the Merchant with the customer data we hold
When we receive a customer redaction request, we delete that customer's personal information from our systems
When a store is uninstalled or a shop redaction request is received, we delete the store's data within the timeframe required by Shopify
Customers of a Merchant may also contact the Merchant directly, or reach us at privacy@socialscale.ai, to exercise their rights; where we act as a processor we will refer the request to the relevant Merchant and assist them in fulfilling it.
Retention and disconnection
We retain Merchant Customer Data only for as long as the Merchant's store remains connected and as needed to provide the Services, after which it is deleted in accordance with Section 8 (Data Retention) and the platform requirements described above. Merchants may disconnect their store at any time from Settings → Integrations, or by uninstalling the Socialscale app from their e-commerce platform.
6. Sharing of Information
We do not sell personal information.
We may share information with:
Service providers and contractors
Payment processors
Cloud hosting providers
Analytics providers
AI technology providers
Professional advisors
Connected e-commerce platforms, at the Merchant's direction (for example, to synchronize product, order, and customer information with the Merchant's store)
Law enforcement or government authorities when required by law
Other users where functionality requires sharing (for example creator profiles, campaign participation, storefronts, or affiliate programs)
7. International Data Transfers
Your information may be processed and stored in Hong Kong and other countries where our service providers operate.
By using the Services, you acknowledge that information may be transferred to jurisdictions with different data protection laws than your country of residence.
Where required, we implement reasonable safeguards for such transfers.
8. Data Retention
We retain personal information for as long as reasonably necessary to:
Provide the Services
Maintain business records
Resolve disputes
Enforce agreements
Comply with legal obligations
Merchant Customer Data received through connected stores is retained and deleted as described in Section 5, including deletion upon platform redaction requests and store disconnection.
We may retain aggregated or anonymized information indefinitely.
9. Security
We implement reasonable administrative, technical, and organizational measures designed to protect personal information, including encryption of data in transit and access controls limiting who within Socialscale can access personal information.
However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
10. Your Rights
Depending on your location and applicable law, you may have rights to:
Access your personal information
Correct inaccurate information
Delete personal information
Restrict certain processing
Object to certain processing
Receive a copy of your information
Requests may be submitted to privacy@socialscale.ai.
If your data was provided to us by a merchant whose store you shopped at, we may act as a processor on that merchant's behalf; we will refer your request to the merchant and assist them in responding.
To request deletion of your Socialscale account and associated personal information, email privacy@socialscale.ai with the subject line "Data Deletion Request", including your full name and the email address associated with your account. We may request additional information to verify your identity, and we aim to process deletion requests within 30 days of verification. Certain information may be retained where required for legal obligations, tax and accounting requirements, fraud prevention, dispute resolution, or enforcement of agreements, and will be kept only as long as required by applicable law.
11. Cookies
We may use cookies and similar technologies to:
Keep users logged in
Remember preferences
Analyze platform usage
Improve performance and security
You may manage cookies through your browser settings.
12. Children's Privacy
The Services are not intended for individuals under the age of 18.
We do not knowingly collect personal information from children.
13. Third-Party Services
The Services may contain links to or integrations with third-party services.
We are not responsible for the privacy practices or content of third-party services.
Users should review the privacy policies of those services separately.
14. Changes to This Policy
We may update this Privacy Policy from time to time.
Updated versions will become effective upon posting on the website or platform.
Continued use of the Services after changes become effective constitutes acceptance of the updated Privacy Policy.
15. Contact
If you have questions about this Privacy Policy or our data practices, please contact:
FRL Limited 2A, 17/F, Glenealy Tower No. 1 Glenealy Central, Hong Kong
Email: privacy@socialscale.ai