The future of shopping is social.
The current online shopping experience is broken—boring, inefficient, and dominated by ads and forced selling.
At Socialscale, we believe shopping should be driven by real recommendations, not algorithms pushing products you don’t need or actually want.
We're building the social commerce infrastructure.
By matching brands, customers, and creators, we’re creating a more engaging, trust-based shopping experience that feels natural and intuitive.
Instead of intrusive ads, we empower people to share products they genuinely love, making shopping more organic and community-driven.
We've been featured by some of the world's leading publications
Note from the founder
We started Socialscale because shopping today feels broken — it’s driven by ads and endless product lists, not by people.
Socialscale flips that. We believe the best way to discover products is through people’s lifestyles — their routines, setups, and inspirations. That’s why anyone can turn their lifestyle into a shoppable “Shop” and share it across TikTok, Instagram, YouTube, Pinterest, and beyond.
Socialscale is where shopping grows through culture and community, not just ads — and where people, not products, are the new storefronts.
Fabian Ouwehand
Co-Founder & CEO
Global presence, local impact
From Europe to Asia, our offices in Venice, Hong Kong, and Shenzhen connect us to the world’s leading markets.
Each location is a hub for innovation, collaboration, and scaling social commerce—bringing us closer to brands, talent creators, and communities everywhere.
Venice
Via Delle Industrie 15, 30175 Venezia, Italy
Hong Kong
2A, 17F Glenealy Tower, Central, Hong Kong
Shenzhen
深圳市南山区科苑路8号 讯美科技广场2号楼1605单元